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Mirrors as Tools for Effective Visual Merchandising in Retail Stores

Blog | September 26th, 2019

Today, retail establishments need to excel in effective visual merchandising more than ever before with the ever-increasing e-commerce competition. Along with other elements, mirrors make ideal tools to accomplish an attention-grabbing visual experience for customers. They not only enhance your store’s décor, but they also play an important role in selling your merchandise in numerous ways. We share more information about the use of mirrors in this type of marketing in the following.

Mirrors Provide the Illusion of Additional Space

Even in small stores, mirrors can offer an illusion of spaciousness. Interior decorators and shopfitters have long known this about these glass elements. Also, your products that are near the mirrors will be reflected to bring attention to them. Situate product displays right in front of mirrors to accomplish this effect.

Mirrors Bounce Light Back into the Store

Light bounces off mirrors and back into your shop to provide additional illumination. Whether you use small, large or a combination of mirrors throughout your store, this extra light effect enhances your customers’ shopping experience pleasantly.

Mirrors Help Customers Choose Which of Your Clothes or Accessories Look Good on Them

Another way that you can use mirrors effectively for visual marketing is by placing them in strategic locations to allow your customers to view how your merchandise looks on their bodies. Customers who frequent brick-and-mortar store prefer to try on clothes, earrings and other jewellery, eyeglasses or sunglasses, hats, shoes and more before they make a purchase. Mirrors let them see how other people will view them in these items.

Other Important Information about Using Mirrors as Tools in Visual Marketing

Do not just use mirrors haphazardly throughout your store. Instead, analyse where their installation will make the best statement or be the most useful. This holds true whether you are installing an entire wall of mirrors or scattering through your store. They should serve a definite purpose, either in aesthetic appeal or as aids for customers.

An Added Benefit to Installing Mirrors in Your Store

We need to mention one additional benefit of installing mirrors in your store that has nothing to do with visual marketing but can increase your bottom line all the same. Mirrors are effective deterrents for shoplifting. As a result, they can reduce your losses that you may suffer due to theft.

Turn to Quick Fit Glass to receive high-quality mirrors and installation services. We specialise in all types of quality commercial and domestic glass installations, including those that involve mirrors. Our company will meet with you to analyse your needs to provide you with a quote of our competitive prices.

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