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Maximising Store Visual Merchandising with High-Quality Mirrors

Blog | September 14th, 2020

Store visual merchandising is one of the most important factors that business owners consider when coming up with their store design. After all, this factor is intended to attract, engage, and motivate customers to make a purchase decision. 

One way of attaining and maximising store visual merchandising is through an enticing shop fit-out. Fit-outs help stores arrange the overall layout of their products and services as well as the placement of key areas such as checkout counter, restrooms, and other necessary places. Additionally, these activities customise all the materials used to effectively match the overall appearance, feel, and ambience of the store to the intended brand or imagery of the business.

Mirrors are one of the materials that are often included when fitting out shops. To know how important they are, here are some of the benefits of incorporating high-quality mirrors to your store.

Adds Helpful Lighting

Mirrors naturally reflect whatever is in front of them. However, they can also reflect the light that reaches their surface, which helps light up areas that cannot be simply reached by both natural and artificial lighting. Placing mirrors strategically on dark spots and shelving allows the effective dispersal of light on these places. One way to do this is to install some mirrors above so they can reflect incoming light and illuminate dim spaces. Installing a mirrored backdrop can also lighten up a specific place.

Provides Illusion of Space

If your store is small, utilising mirrors can be beneficial for you. Mirrors can make a space look huge thanks to the reflections that they bring. Most shopfitters and interior designers know how they can situate the mirrors just to make the store spacious and expansive. With great dissemination of light, placing mirrors behind light fixtures can make the store space appear larger and, at the same time, amplifies the light of specific spaces.

Showcases Products

Aside from the illusion of space, products that are near the mirror can easily bring them the attention they need. Displaying products near mirrors allow consumers to easily spot them and purchase them. Placing mirrors underneath jewellery or accessories can boost their eccentric designs. Mirrored backdrops that are placed on shelves can also promote all stored products effectively. Mirrors that are placed around mannequins can likewise draw people’s attention and see if the clothing can match them or not. Having high-quality mirrors around customers allows them to fit on the items or imagine themselves with them.

Improves Appearance

One great benefit of mirrors is that they can significantly improve the appearance of a store. Mirrors can be strategically installed to hide unattractive remnants of the past and various construction mistakes. Wiring elements can also stay hidden on the back of mirrors. Aside from hiding these elements, mirrors can also improve the appearance of the store by adding more decors with them. Hanging some relevant art objects around the mirrors can make the whole store beautiful and classy. All these benefits can help improve the store visual merchandising of businesses. If you own one, make sure to utilise the mirrors by consulting with professionals so they can choose the best style and size of mirrors and the most strategic positions for them to be installed on your store.

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